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Professional Speaker® magazine, NSA's official publication, is published 10 times annually. Members are continually updated about what's happening in the speaking profession and meetings industry. Additionally, readers obtain new marketing strategies, tips, information and ideas from top professionals.

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Summary of June 2001 Issue

People say you're a fantastic speaker, but what about your ability to market yourself and your services to meeting planners? The June 2001 issue of Professional Speaker focuses on the sales and marketing skills you need to run a successful speaking business and keep your calendar full. Featured is an article from Steven Lloyd of Arlington, Texas, who shares his "selling from the heart" philosophy in "Selling Your Sales Team on Selling You."

We also have an article from Marilyn Ross of Buena Vista, Colo., on generating publicity on a shoestring budget titled, "Publicity: Make a Splash Without Much Cash."

How well does your demo video sell you? Is it professionally shot and produced? In "Designing an Effective Video Brochure," Ed Primeau of Southfield, Mich., discusses the elements of an effective demo video, from selecting a professional videographer to staging and wardrobe.

In June, those feature articles will be accompanied by our regular columns, "Turning Learning into Profit," "TechnoSmart," and others. Don't miss the opportunity to brush up on your sales and promotion skills!

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