Shwen Gwee

Speaking Topics: Learn more No Topics Selected. Target Audience: Learn more No Audiences Selected. Offering: Learn more Shwen is VP of Digital Health at Edelman's NYC office, where he is responsible for leading and developing digital offerings and expertise within the Health Practice. He provides thought leadership and offers strategic counsel in the area of digital and social media – primarily with health and pharmaceutical clients – and helps to develop internal experience/expertise in these areas. He also maintains key relationships with the digital/social media, health 2.0, and e-Patient communities. Shwen joined Edelman from Vertex Pharmaceuticals, where he most recently led Digital Strategy and Social Media within the Marketing department and focused on New and Social Media, Web 2.0, and Health 2.0. He led the development of a comprehensive digital strategy for launch and commercialization, including internal and external digital and social media strategies. His accomplishments include the launch of a corporate Twitter account and a disease education digital campaign consisting of a YouTube channel, a Slideshare channel and an award winning dynamically-driven website. Prior to Vertex, Shwen managed the respiratory franchise Speakers Bureau and oversaw KOL-related meetings and events (e.g. advisory boards, speaker training, etc.), as part of the Marketing Communications group (within Marketing) at Sepracor, where he was also heavily involved in various Web 2.0 and new media activities. During his tenure at Sepracor, he contributed to the launch of over two brands in the respiratory franchise. And before Sepracor, Shwen was a Web Producer and Scientific Editor at the Neuroscience Education Institute. Shwen obtained a BS (suma cum laude) in behavioral neuroscience from Northeastern University in Boston, MA. Subsequently, he completed his doctoral research in behavioral pharmacology at the University of Cambridge (England, UK), where he also earned a certificate in entrepreneurship.

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Shwen speaks regularly at various industry events on Healthcare and Social Media and sits on a variety of advisory boards for industry-related organizations. Shwen has co/chaired the Digital Pharma (East) conference since 2009 and also chaired the Pharma Track at e-Patient Connections 2010. He also sits on the advisory board for the Digital Health Coalition, Medical, Marketing and Media (magazine), and the Health Track at South by Southwest (SXSW) and has advised organizations like AIDS.gov and IAmBiotech.com.

Shwen is also highly involved in grassroots efforts around healthcare communications and social media (HCSM). He founded the Social Health (SXSH) un-conference and movement, which led to the adoption of a health track at South by Southwest (SXSW). He also founded and hosts: PharmaFresh.TV, Social Pharmer Network, Med 2.0 Blog, and is a prolific Twitterer.

When Shwen is not online and immersed in social media, he can be found playing tennis, BBQing, taking pictures, fishing, traveling, scuba diving, or dining on great food/wine/beer (among a myriad of other interests).

Please read more at: http://about.me/shwen

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