This is the time, this is place - The healthcare industry is finally realizing the potential advantages of a digital presence in the broader sense of their marketing or other strategic initiatives - but, actionable, best practice guidance are needed! Howard is assisting in leading the charge.
Howard Luks, MD (@hjluks) is a practicing Orthopedic Surgeon who believes that humans are innately social… and as an extension, that health is social… but admits that "healthcare is not social". This is what drives his passion. He entered the intersection of health care and social media (#hcsm) long before the pavement was dry - with a goal to leverage technology, the internet, his ability to communicate, and his passion to create a health care system with a level playing field. Where access to information and data, as well as the ability to communicate is as seamless and effortless as it is for people interacting with many other industries.
As an early adopter of Twitter and other social platforms, and due to his steadily increasing social stature in the healthcare space- he was recently named one of Twitter's Top Ten Doctors, and one of the "Eleven Faces to Follow in Healthcare and Social Media" .
I strongly believe that if physicians have a stronger presence on the social media stage, and actively produce meaningful, actionable content --- that we can go a long way in leveling the playing field for our patients.
I'm currently doing my part. What are you waiting for ??? :-)