Advertising in Professional Speaker magazine is a sure way to reach an influential niche of 4,000 professional speakers every month. By teaming up with us, you also get to enjoy the respect and stature that our professional association has earned during its rich history.
As the voice of the National Speakers Association, Professional Speaker® provides the latest trends and information for its 4,000 members. Professional Speaker covers the news and events of the speaking industry in 10 exciting issues each year.
This is the perfect opportunity to get your message into the hands of these professional speakers, who use a wide variety of products and services, including travel and small-business products.
Our members are your target audience for travel arrangements, audio-visual equipment, publishing, marketing services and office management, just to name a few.
Ad Specifications
All ads must meet measurements listed below. Ads that do not meet these
requirements will be returned to advertiser for resizing at advertiser's expense.
| |
Page Unit |
Width |
Depth |
Page Unit |
Width |
Depth |
| |
Full |
7 1/2" |
10" |
1/3 vert |
2 3/8" |
10" |
| Full bleed |
8 5/8" |
11 1/4" |
1/3 sqr |
4 7/8" |
4 3/4" |
| 2/3 vert |
4 7/8" |
10" |
1/6 vert |
2 3/8" |
4 3/4" |
| 2/3 horz |
7 1/2" |
6 1/4" |
1/6 horz |
4 7/8" |
2 3/8" |
| 1/2 horz |
7 1/2" |
4 3/4" |
1/12 sqr |
2 3/8" |
2 1/4" |
Production Specifications
Printing: 80-pound coated sheet. Saddle-stitched. 150-line screen recommended.
Black-and-White One-piece negative, right-reading, emulsion-side down.
Spot Color: Two negatives, one for black plate, one for color, right-reading, emulsion-side down. A color proof representing color placement.
Four Color: Complete
composite separations, right-reading, emulsion-side down. Color proofs are
required. Highlight tones should be 3% to 98%, mid-tones should be
relatively open with a maximum shadow density of 340%.
Non-Member Advertising Rates (per insertion)
| |
Ad Size |
1X |
3X |
7X |
10X |
| |
Full |
$900 |
$860 |
$770 |
$690 |
| 2/3 |
690 |
660 |
600 |
535 |
| 1/2 |
570 |
545 |
490 |
440 |
| 1/3 |
450 |
430 |
390 |
345 |
| 1/6 |
305 |
290 |
265 |
230 |
Member Advertising Rates (per insertion)
| |
Ad Size |
1X |
3X |
7X |
10X |
| |
Full |
$630 |
$600 |
$535 |
$480 |
| 2/3 |
480 |
460 |
400 |
370 |
| 1/2 |
400 |
380 |
340 |
305 |
| 1/3 |
315 |
300 |
275 |
240 |
| 1/6 |
210 |
200 |
180 |
160 |
Color Rates
Add the following amounts for color for any size ad unit to the advertising rates shown above.
Non-Members
Four-Color Process: $490
Spot Color: $290 (includes 1 PMS ink)
Members
Four-Color Process: $340
Spot Color: $200 (includes 1 PMS ink)
Notes: Color charges are not commissionable. Frequency rates do not apply to color charges. PMS inks are subject to availability.
Guaranteed/Preferred Positions
An extra 15 percent is computed on applicable rate of space only, minimum
size 1/3 page. Such positions are subject to the approval of the National
Speakers Association.
Copy and Contract Regulations
Payments and Commissions
Payment in full must accompany all advertisements not under frequency
contract. Fifteen percent commission allowed to recognized and
accredited advertising agencies on space only.
Advertising Acceptance
All advertising is accepted subject to the
approval of the National Speakers Association. Advertisements are accepted
and published upon the representation that the agency and/or advertiser is
authorized to publish the entire contents and the subject matter of the
advertisement. The agency and/or advertiser will indemnify and hold the
National Speakers Association harmless from any loss or expense resulting
from claims or suits for defamation, libel, violation of right of privacy,
plagiarism, copyright infringement, unfair competition, unfair trade
practice, or infringement of trademarks, trade names or patents.
Advertising Responsibility
Submission of advertisements is the
responsibility of the advertiser. Advertisement from last insertion will
be run if new advertisement is not received by closing date.
Rate Policy
All contracts and insertion orders are
subject to approval by the National Speakers Association. Advertising will
be at the open rate unless a contract has been submitted for specific
frequency rate and time period. Frequency discounts are determined by the
number of issues used or by the number of insertions of distinctly
separate advertisements in a given issue within a 12-month period.
Contracts must be fulfilled to earn scheduling discounts. Contracts
canceled before completion will be rebilled at the actual earned rate.
Notice of cancellation of an advertisement or a change in its schedule
must be received in writing at National Speakers Association headquarters
before closing date. Ads canceled past this deadline will be billed 100
percent.
Limitation of Liability
The National Speakers Association will not
be liable for any error in any advertisement published hereunder. Agencies
and advertisers forwarding orders that contain incorrect rates or
conditions agree that the advertising called for will be inserted and
charged at the regular schedule of rates now in force and, in accordance
with the current price or rules, will be regarded only as a clerical
error, and the advertising will be inserted without further notification.
The National Speakers Association is not liable for any failure to publish
or circulate all or any part of any issue because of circumstances beyond
its control. The National Speakers Association reserves the right to
reject or cancel any advertisement, insertion order, space reservation or
position commitment at any time. Positioning requests will be considered
but not guaranteed unless accompanied by 15 percent additional positioning
fee.
Deadlines
Closing dates for insertion orders and
mechanical materials are the 1st of the month two months preceding the
cover month. For example, the deadline for the September issue is July
1.
Materials
Only plate-ready materials will be
accepted. The National Speakers Association has no facilities to perform
production services. Material must measure exactly as indicated on the
Rate Card. Any variation from specified dimensions will not be accepted.
Final reproduction quality contingent on materials furnished. All
materials will be destroyed one year after final run unless specific
written instructions are otherwise provided. All insertion orders are
accepted subject to provision of current Rate Card. Rates are subject to
change without notice. Contract rate protection will remain in effect for
a period of 90 days from announcement. The National Speakers Association
shall not be liable for any costs or damages if for any reason it fails to
publish an advertisement. It is clearly understood and agreed that
advertising and editorial are independent and that no special editorial
consideration of any kind shall be part of the sales agreement.
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