Professional Speaker® magazine, NSA's official publication, is published 10 times annually. Members are continually updated about what's happening in the speaking profession and meetings industry. Additionally, readers obtain new marketing strategies, tips, information and ideas from top professionals.
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Summary of June 2001 Issue
People say you're a fantastic speaker, but what about your ability to
market yourself and your services to meeting planners? The June 2001 issue
of Professional Speaker focuses on the sales and marketing skills you need
to run a successful speaking business and keep your calendar full. Featured
is an article from Steven Lloyd of Arlington, Texas, who shares his
"selling from the heart" philosophy in "Selling Your Sales Team on Selling
We also have an article from Marilyn Ross of Buena Vista, Colo., on
generating publicity on a shoestring budget titled, "Publicity: Make a
Splash Without Much Cash."
How well does your demo video sell you? Is it professionally shot and
produced? In "Designing an Effective Video Brochure," Ed Primeau of
Southfield, Mich., discusses the elements of an effective demo video, from
selecting a professional videographer to staging and wardrobe.
In June, those feature articles will be accompanied by our regular columns,
"Turning Learning into Profit," "TechnoSmart," and others. Don't miss the
opportunity to brush up on your sales and promotion skills!